GE’s CMO, Linda Boff, Turns Her B2B Marketing Depot into a Millennial Marketers Paradise

Linda Boff only recently took on the role of CMO at GE, but in just a little over 365 days she has done a fantastic job of transforming GE into “the 124-year old startup.” Mind you GE is the world’s 4th largest B2B organization and she is 100% correct when she

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