The Timeless Principals of John Maxwell And How MMG Embraces It

When we think about the future of MMG, we definitely ask ourselves if we are being leaders. In today’s world, Influence is leadership. But, influence can’t be created without leadership or the first step. So what are the steps needed today for a marketing agency to be ahead?

LISTEN There is nothing easy about being a marketing agency. Just think about how ambitious this is. take a look at what competition means for us…

Who are our competitors?

Answer? Other marketing agencies.

What is our product?

Answer? A continuously moving object.

Are you guys insane?

Answer? Sometimes we feel a little like that.

Most people would get the heebeejeebees just thinking about how stupid this idea of running a marketing agency is given today’s turbulent climate.

It’s true, it’s competition like you’ve never seen before. Believe it or not, secretly we really actually love it!

The thing is no matter how many people claim they actually understand the functions of marketing, many still are confused and failing or sitting overwhelmed without action. Here is an easy rule of thumb to double check yourself and get out of being one of those people who just “know” a bunch of data:

If you say you know it and you do not do it, you do not know it.

This is where about 60% of the everyday marketing professionals just knock themselves out of the race: they don’t execute. 

Once again humans are lazy. I talk about it all the time. It’s a fact and the only constant in marketing.

We, on the other hand, are not lazy. We execute.

We are creating and building influence for our brand day in and day out. We know the paramount nature of doing what you sell. Our success is directly correlated with influence.

We sell the continuous publication of content to achieve influence that leads to sales.

We also actually execute this.

And so, by consistently publishing high-quality content, we reap hello amazing benefits regularly.


Just look at what blogging can do for you…

Blogging is a marketing basic, but it just goes to show what it can do for you!

► MAKE A GOOD IMPRESSION

“60% of consumers feel more positive about a company after reading custom content on its site.”

Source: Content Plus

► INCREASE WEBSITE & LINKEDIN TRAFFIC

“Once you write 21-54 blog posts, blog traffic generation increases by up to 30%.”

Source: Traffic Generation Cafe

► REACH DECISION MAKERS

“CEO’s would rather read up to four blog articles explaining a product or service over looking at one single ad.”

Source: HubSpot, State of Inbound Marketing

► BUILD KEY RELATIONSHIPS BY DELIVERING VALUE FIRST

“90% of consumers find custom content useful, 78% believe that companies behind content are interested in building good relationships.”

Source: TMG Custom Media


EVERY DAY THE SALES PROCESS INCHES IT’S WAY TO A COMPLETELY VIRTUAL EXPERIENCE.

“By 2020,  85% of consumer decisions will be made without human interaction.” – Gartner Research

Every time we hit publish – we are .0001% closer to achieving more sales with effort.

We are actively transforming ourselves in every possible manner to make our brand fit into the everyday expectations that consumers have when looking for a digital marketing agency. We have lots coming up in 2017 that we are releasing, but believe we are on top of it behind the scenes!


B2B CONTENT IS HUGE,  WE BUILT OUR NAME ON OURS.

We’re proud of the efforts and success of the very words inside of blogs that continue to power our brand into an impactful experience with consumers around the globe. One indicator of the success of our content is not only the sales we gain from executing, but we’ve also been picked up by the Editors of LinkedIn allowing it to reach millions.

See the various topics we’ve successfully been featured under along with the subscriber count for each channel below:
► Retail + E-Commerce (2,567,694+ followers)
► Green Business (7,577,721+ followers)
► Leadership + Management (20,117,847+ followers)
►  Sales + Marketing (1,005,794+ followers)
►  Technology (16,166,017+ followers)
►  Sales Strategies (1,005,794+ followers)
►  Social Media (12,86,822+ followers)
►  Writing & Editing (227,376+ followers)
►  Marketing + Advertising (11,153,128+ followers)
►  Banking & Finance (10,357,501 followers)


LET’S TAKE A LOOK AT JUST TWO OF OUR Top PERFORMING VIRAL POSTS


►Exhibit A

“Snapchat Vomits Negative Cash Flow All Day. Snapchat Reveals All with S-1: 4 Big Takeaways ” ARTICLE HERE


Article Published: February 11th, 2017

Channel: LinkedIn

New Followers & Subscribers: 75

Which Pulse category was this article featured in?

Banking & Finance: 10,357,501 followers

Social Media:  15,461,888 followers

Article Stats:

  • Views: 6,426
  • Likes: 605
  • Comments: 26
  • Shares: 71


EXHIBIT B:

To All The Facebook Haters Out There: The Numbers Are In

 


Article Published: May 9th, 2016

Channel: LinkedIn

New Followers & Subscribers: 159

Which Pulse category was this article featured in?

Social Media:  15,461,888 followers

OTHER Article Stats:

  • VIEWS: 12,807
  • LIKES: 851
  • COMMENTS: 110
  • SHARES: 173


THERE ARE EASILY 100’s of MARKETING AGENCIES OUT THERE?

Yet,  which of those agency’s practices what they preach?

We sell the ability to create viral content. We also produce it for ourselves.

If the agency you are shopping for is not able to elevate their own content within an industry that is no less specialized in raising content, how good is the agency you are currently working with?

Not to mention – once again, you do realize who our competitors are?

Other content marketing agencies.


 

 

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