I FOCUS ON INDUSTRIES

THAT CHALLENGE ME

Regardless of industry, my primary objective is to devise campaigns that lower customer acquisition costs and build meaningful interactions. Contracts are a minimum of 1 years time. I am industry agnostic but looking to work with:

Maritime: Yacht Sales + Charter Marketing

Yachts are not simply boats. In fact, they are entire beings, with beginnings and futures – each one has a unique story that requires delicate approach and mass attention to detail. A good story is both facts and exciting narrative used to paint the picture of the ultimate experience that for some is once in a lifetime and for others is every summer. Nevertheless, the challenge to win jet-setters hearts remains. The only way to nurture the attention of a crowded luxury space is to tell a story. Our knowledgeable team and artistic resources at MMG are capable of delivering unique communications to help maintain a voice and image in this ever growing space of luxury travel.

Technology

Is it that the world lacks innovators? Not really. Today innovation is far beyond our wildest expectations, it’s the communication that comes along with technology that is at times even harder than the actual innovating of the technology itself. This is where we become innovators of that powerful voice that MUST be omnipresent at all times with every move the company makes. We’re here for that from SaaS, to apps, to cloud storage.

Commodity & Energy Trading / Brokerage Houses

In a hyper-connected world, the purchase and sale of oil and gas is possible from even the most unexpected corners of the world. We help take complex sales to market by enabling brokers to leverage social sales for the latest lead generation and digital relationship marketing technologies.

Insurance, FinTech, Plastic Surgery….

We work with brands that have complex sales involving risk or severe due diligence before commitment. We work with these industries to create custom digital sales systems that complement or off-set traditional direct sales models.

IN A CHICKEN, EGG SCENARIO OR LOOKING FOR FUNDING?

Currently looking for investment because you can't find enough customers or users for your business? Finding that VC's are turned off by your business or trying to buy you out - because you only have a concept and no real marketing plan in place? When they ask you how you plan to reduce Customer Acquisition Costs over time, do you know the answer? Read Top 8 Things VC's Look For + How Content Marketing Fits into that Matrix.

Link to the MMG Marketing Investment Fund available in the article.
ALL BRANDS FACE

DIGITAL DARWINISM

With Fortune 500 experience, I have worked with very large companies doing very radical things to market themselves that have worked. If that’s what you think it’s going to take, that’s where my head is as well. I want my clients to sustain the brutality of getting shut out by consumers because they aren’t customer cetnric and embracing relevant topics to them. Below are the top challenges facing brands in 2018. For more on trends, read our blog.

85%
“By 2020, 85% of consumer decisions will be made without human interaction.”
91%
"91% of consumers say they would actively switch to a brand with similar price and quality if brand supported a good cause."
82%
"Video traffic will be 82 percent of all consumer Internet traffic by 2020, up from 70 percent in 2015."
75%
"Mobile devices will account for two-thirds of total IP traffic by 2020."
Is your finger on the pulse of

The Latest Trends?

I am hot on the subject of digital, just check out the latest on my blog. If I am speaking your language, reach out to me.

Why is Everyone Flocking to Content Marketing?

Name the last thing that was effective, that you stopped using…Today it’s all about longevity and holding onto your position with marketing that delivers multiple returns over its lifespan. Most older marketing and advertising strategies have been based on short-term gains. For this reason, digital marketing has gained significant street cred – based on it providing the opposite: long term results.