Because not everyone in the world is your customer…

Here’s how the process works!

downward-arrow Inbound-Marketing

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1. Attract

We Create Optimized Content

Our expert copywriters and graphic designers will produce the high-quality content you need to get to your traffic goals. We will optimize that content and post it to your blog to be found by the search engines.  Our unique 17 point checklist helps us ensure that each post is optimized.


2. Engage

We Capture Leads

We then engage the visitors that come in to the site and entice them to take action on your website through calls to action that we create for you.

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3. Convert

We Nurture those leads

 Then we use automated lead nurturing to bring them down the sales funnel to warm them up to be closed.

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4. Analyze

We Track Results And Continuously Improve

 Finally, we benchmark progress by setting up goals that we agree to together and review these goals on a regular basis to be sure we are on track.

Why all this optimized content?

Branding is how the world sees you; inbound marketing is how the world finds you.

You’ll spend thousands of dollars and valuable hours developing a brand—an identity—by which you’ll be identified. This brand may be available to and recognized by a large number of people…the whole world, if you’re lucky. Those people, amazing as they are, won’t all be potential customers, and that’s where inbound marketing comes into play. Those who recognize your brand, see your content, and have pain points your products solve, these are the people at the top of your sales funnel.

From window shopper to paying customer...

You’ll use inbound marketing to move those buyers from the top of the funnel to the middle, where you’ll use specific content to show potential buyers how your business solves their problems. Finally, those visitors will come through the bottom of the funnel and become bona fide customers.

So, how does my brand gain bona-fide customers?

It all starts with branded content…

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