How we do it:
- Determine where you are today and where you need to be.
Turn goals and assessments into outcomes through business-aligned programs.
- We work together to help you improve your digital performance where it matters most.
Face your digital challenges head-on
Every part of your business is subject to new expectations, competitors, channels, threats and opportunities. Your customers’ needs are driving change and technology is constantly shifting. Today’s leaders actively manage the journey to digital excellence.
Transformation does not just happen on it’s own.
Action must be taken.
“Corinne’s quality of work lives up to her background and pedigree. She’s tremendously knowledgeable in both the domestic and international markets. Her content and strategy drew the results we needed. She went the extra mile to bring us qualified contacts in our top 5 targeted accounts. Corinne worked cross-functionally with leadership, sales, operations, and support to bring all divisions to a consensus. And she was a pleasure to do business with!”
Andy Heald, Head of Business Development, Urgent Technologies
“I had the pleasure to working with Corinne on several projects for Position-Tech and she’s completed every project flawlessly. I was particularly impressed by Corinne’s ability to stay in line with our strategy and offer additional insight into execution and rollout. We were all impressed with her skill-sets and know she will be a great asset to any organization.”
Erek Benz, CEO, Position Tech
We Create Optimized Content
Our expert copywriters and graphic designers will produce the high-quality content you need to get to your traffic goals. We will optimize that content and post it to your blog to be found by the search engines. Our unique 17 point checklist helps us ensure that each post is optimized.
We Capture Leads
We then engage the visitors that come in to the site and entice them to take action on your website through calls to action that we create for you.
We Nurture those leads
Then we use automated lead nurturing to bring them down the sales funnel to warm them up to be closed.
We Track Results And Continuously Improve
Finally, we benchmark progress by setting up goals that we agree to together and review these goals on a regular basis to be sure we are on track.
Why all this optimized content?
Branding is how the world sees you; inbound marketing is how the world finds you.
You’ll spend thousands of dollars and valuable hours developing a brand—an identity—by which you’ll be identified. This brand may be available to and recognized by a large number of people…the whole world, if you’re lucky. Those people, amazing as they are, won’t all be potential customers, and that’s where inbound marketing comes into play. Those who recognize your brand, see your content, and have pain points your products solve, these are the people at the top of your sales funnel.
From window shopper to paying customer...
You’ll use inbound marketing to move those buyers from the top of the funnel to the middle, where you’ll use specific content to show potential buyers how your business solves their problems. Finally, those visitors will come through the bottom of the funnel and become bona fide customers.